cidade saudável

context

The Cidade Saudável (Healthy City) platform was created to support city governments in preventive health management through technology and data.
As a UX/UI Designer, my mission was to translate all this potential into a landing page that would spark interest from public managers and clearly show the platform’s value.

opportunity

Despite being a powerful solution, the initial communication was too technical and unclear.
Public managers couldn’t quickly understand how the platform helped in their day-to-day work.
The challenge was clear: reposition the platform with a more strategic, attractive, and accessible message, without losing technical depth.

process and approach

With limited time and scattered information, my focus was on clarity and strategy:

• Identified key jobs-to-be-done for public managers

• Analyzed benchmarks from both public and private sectors

• Organized features into clear value pillars

• Designed a lean information architecture focused on conversion

• Applied UX writing and UI best practices to build trust and authority

final solution

The result was a modern, responsive landing page centered on the end user: the public manager.
The new page presents the platform’s key benefits with clarity, strategic use of data, and a clear CTA for contacting the sales team.

impact and learnings

The project had a direct impact on the number of leads received by the sales team and improved communication during institutional presentations.
It was a powerful exercise in strategic design, focused on clarity, value, and positioning.

A/B testing impact on CTAs

user action distribution across the landing page

my role

I worked as the UX/UI Designer in a lean team alongside product and sales. I was responsible for:

• Gathering requirements and understanding the target audience

• Information architecture and landing structure

• Full visual design (UI)

• Writing microcopy and shaping communication hierarchy

• Presentation and final handoff to the sales team

conclusion

This project taught me the power of clear visual communication to unlock the value of complex solutions.
If you'd like to know more or chat about strategic design, feel free to reach out!