welcome to my portfolio
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case studies
ux/ui design
product design
product design
about me
Hello! :)
I'm Vítor, a Product Designer from Brazil.
My focus is turning complexity into clarity by combining strategic thinking, sharp visuals, and deep curiosity to design digital experiences that make sense and drive results. Along the way, I’ve worked with fast-paced startups, where I led design system creation, raised visual standards, and connected business goals with real user needs.
Today, I’m looking ahead to the future of product design, exploring how creativity, technology, and AI can come together to shape smarter and more intuitive solutions. I believe design is more than just aesthetics; it’s about translating meaning, behavior, and context into experiences that create real impact.
If you want to connect or build something meaningful, feel free to reach out :)
Thanks for stopping by 💙
Vítor Luiz de Castro
professional experience
Product Designer (Consultant for Edenred Brasil)
Zallpy Digital · jan/2024 – present · remote
Implemented GA, Clarity, and Userpilot to map user behavior and generate UX-driven insights.
Designed user flows and prototypes focused on onboarding, retention, and conversion.
Reframed user journeys based on data and real feedback to reduce friction points.
Collaborated with marketing and operations teams to deliver experience improvements.
Supported the design system governance to ensure consistency across squads.
Product Designer
Sensedia · sep/2022 – dec/2023 · remote
Designed a self-service Developer Portal, reducing support tickets by 40%.
Built and documented the esSense Design System, adopted by 10+ products.
Partnered with engineers and PMs to create scalable, consistent solutions.
Used Hotjar and GA to validate design hypotheses with real user data.
Redesigned critical flows, increasing adoption of new B2B products.
UX/UI Designer
Sysvale Softgroup · jan/2021 – ago/2022 · remote
Redesigned a public scheduling platform with a mobile-first UX approach.
Created a landing page for the Cidade Saudável product, boosting city client interest.
Built personas and journey maps based on research and interviews.
Worked closely with dev teams to implement product improvements.
contact
Reach out on LinkedIn, email or the form. Let’s connect!
Or, if you prefer, download my resume here.
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